Ron Hooton, CEO of San Carlo Homes for the Aged

In a sector defined by both complexity and care, Ron Hooton brings a rare blend of technological curiosity, human-centred leadership, and deep operational insight. As CEO of San Carlo Homes for the Aged, his journey from 1970s technologist to transformative health and community leader is anything but conventional. In this edition of Brooker Executive Perspective, Ron shares the pivotal moments, mindset shifts, and bold ideas, like AI-powered companionship, that continue to shape his visionary approach to leadership.

Ron Hooton stands in front of San Carlo Homes for the Aged

Leighton:
Are there any learnings or reflections from that early technology career phase that helped to shape who you’ve become professionally?

Ron: Despite all the excitement, technology is really just variations on a theme. Even today’s AI is just complex programming using data. What I find most useful is looking at technology for its potential, what it can do for clients, for staff, and for operational efficiency. Seeing it as a tool is really valuable.

Leighton:
It’s quite a journey from early technology roles to CEO in the nonprofit world. Were there any pivotal moments and learnings along the way?

Ron: Absolutely. I talk about having three careers: technologist, general manager, and CEO.  The most pivotal moment was doing my MBA. It taught me skills, but more importantly, it changed how I think – more strategically, drawing more inputs into decisions. I doubled my salary within 18 months, which was pretty cool when you’re younger.

Another pivotal moment happened when I was sitting in a CEO’s office with the CFO. The CEO had a pile of contracts 12-14 inches high and said, “I can’t be bothered with this. Who wants to take a look?” I could see the CFO literally running for the door, so I said I’d have a go. That “have a go” mentality led me from IT manager to running strategy, negotiating funding contracts, and managing clinical areas over four years.

The lesson is to take opportunities when they’re there, even if it means more work. Going into places where “I don’t know” has been such an exciting learning opportunity throughout my career.

Leighton:
And to build upon those things, what advice would you give about building and maintaining a strong organisational culture?

Ron: Culture is built by hundreds of people in thousands of interactions. One person can destroy it fast. You need to articulate culture, not just values on a wall, but embedded in induction and recruitment. Executives and boards need to live it. Being engaged, attending inductions, and walking the floor is one of the strongest possible cultural statements that you could ever make. Just being out there and being available to people. 

One of my greatest privileges was working with kids at Vision Australia who are blind or have low vision. I couldn’t do therapy, but I could encourage parents and give mock interviews for jobs.  I was brutal, but it was exciting to see results. You can translate this to any sector. For example, now in aged care, it’s the comfort and joy that residents feel that is of paramount importance.

Leighton:
Speaking about bringing people into your organisation, what do you actually look for when you recruit someone new?

Ron: Attitude and aptitude. Skills are assumed now. I care more about willingness to learn. Negative people drain energy. Here’s a trick: I’m always 10 minutes late to interviews. At Vision Australia, my receptionist and EA would use that time to interact with and observe the candidate. If they weren’t respectful, they didn’t progress. How someone treats everyone matters.

Leighton:
You talked about skills as being almost a given. But do you think that some skills are more important than others in today’s working context?

Ron: Emotional intelligence is huge. I use a psychometric tool called Birkman to understand people’s motivators and adjust my leadership style. I  learned a massive lesson years ago when I once walked past someone without saying hello, when I usually would. Within a few hours, rumours were flying that they were getting sacked. It taught me how emotionally influential I am as a leader. That’s something you can’t learn in school, only in the school of life.

Ron Hooton with brown dog

Leighton: Ron, you’re in your third CEO position, which have all had varying lengths. I’m curious as to how long a CEO should stay in their role?

Ron: I’ve done seven years, eleven and a half, and now six months. Seven felt right, but it’s really about enjoyment. If you’re challenged, supported, and energised, there’s no strict time limit. I once said I’d stay seven years, and stretched to eleven and a half! You know it’s time to go when your energy drops and little things start to bug you.

Leighton:You’ve had such a wonderful variety of roles, and gained wisdom over time from experience, your MBA and the “school of life”. What advice would you give to the younger Ron Hooton?

Ron: My sons are 31 now and rarely ask for advice, but I recently gave some. First, emotional intelligence is key. Second, reflect deeply. Don’t just react to symptoms, understand the causes. Often, workplace tension stems from personal issues, grief, illness, and domestic violence. Dig deeper, look for real problems rather than symptoms. Think things through as you sleep or walk, the best answers often surprise you.

Leighton: It’s amazing how many answers or ideas come when you’re not specifically thinking about a problem or situation. When you’re walking, washing the dishes, or doing something else completely.

Ron: I saw that years ago. A brilliant young programmer couldn’t solve a problem. I asked her to walk me through it. She solved it herself and called me a genius and hugged me, even though I hadn’t said a word. Just walking through is such a powerful tool.